At the beginning of 2022, the Tourist Office entrusted young graphic designers, videographers and architects with the mission of presenting Art Nouveau in a more modern way. Their work is now accessible. The opportunity to (re) discover an artistic movement of which Nancy was a key city at the beginning of the 20th century.
Have you ever imagined that you could slip behind the scenes of the birth of the Ecole de Nancy from your computer or smartphone? This is what the immersive journey just made by Monolith Studio. Seven videos allowing you to immerse yourself in 1901, when the Provincial Alliance of Art Industries was born. Common thread of these sequences, Henri, young apprentice who evokes the effervescence of Nancy at the beginning of the 20th century.
“Every Sunday, weather permitting, I walk the paths of the Parc de la Pépinière. If you saw the elegant costumes worn by the inhabitants of Nancy on their Sunday walk. I can tell you that we don’t call this city “little Paris” for nothing. […] I feel this is the place to be. I have the impression that the city lives to the rhythm of this emerging century. Everywhere we create, we undertake, we build, we even electrify. It’s so exciting“, writes the character of Henri in the presentation video.
Video is a great way to convey emotions.Flavien Duvoix, Monolith Studio
Co-founder of Monolith, company specializing in smart tourism (tourism based on the use of new technologies), Flavien Duvoix explains: “video is our favorite means of expression. We come from the world of cinema. It’s a great way to convey emotions..”
The team had five months to prepare and produce these 25 minutes of video with means worthy of a short film. “It’s not every day that you can work like this, with costumes and make-up. it was a real pleasure to be able to reconstruct Nancy in 1901“, adds the director.
video length: 01min 23
Art Nouveau immersive journey report
Videos integrated into a journey that also includes elements of contextualization as can be seen in this report.
This immersive journey was created for Destination Nancy, an organization responsible for promoting the city. “We have a great wealth in terms of Art Nouveau heritage“, explains Hervé Divet, director of the Tourist Office pole. A heritage inherited from theNancy School, this movement based on an alliance between artists and industrialists advocating “art in everything, art for all”. “This is a theme that brings to Nancy tourists who love this style, especially the Japanese“, explains Hervé Divet.
We have real artistic nuggets in Nancy today.Hervé Divet, director of the Nancy Tourist Office
The Tourist Office team was inspired by the spirit of the Ecole de Nancy to make known the history of Art Nouveau in the city and to discover the many traces that remain of this “age of artistic and economic ‘gold’, . “We have today in the agglomeration a network of small companies possessing artistic know-how. Real nuggets. It seemed obvious to us to call on them“adds Hervé Divet.
Destination Nancy has commissioned an architect specializing in the reconstruction of sites that no longer exist. The public can now discover its video that recreates in 3D the International Exhibition of Eastern France of 1909a veritable showcase of the dynamism of Nancy at the time (see our article on this subject).
An illustrator-graphic designer has been commissioned to create a new medium for the Art Nouveau rallies in town. Architect by training, Thomas Thomas enjoys coloring the arid elevations representing the exterior aspect of the buildings. She slips into her drawings flowers, insects and other natural elements that inspired the artists of the Ecole de Nancy as can be seen in this report.
video length: 01min 37
Report Thomy Thomas
In the twenty-page booklet of the rally, a circuit in 16 stages showing the imprint of Art Nouveau in the city center of Nancy. Other routes will be put in place at the start of the school year to discover the richness of this heritage scattered in other districts.