A dream in Florence: Chanel presents the replica of its Métiers d'art show in Italy

A dream in Florence: Chanel presents the replica of its Métiers d’art show in Italy

Finale of the replica Chanel Métiers d’art show. (Florence, June 7, 2022.) Chanel

Chanel presented the replica of its parade of crafts in the city of Lys. A collection that combines know-how, refinement and comfort.

“Not everyone knows it very well, but half of Chanel’s life is in Italy”, slipped Bruno Pavlovsky, during a master class given to students at the Florence Chamber of Commerce, on June 7. The president of Chanel’s fashion activities then answers a question about the relationship between the luxury brand, a reference in French fashion, and Italy. Rich and close ties whose content the Florentines have been able to guess from a major poster campaign carried out for a few days in the city. That is to say… The label is fully the event. She presents the replica of her Métiers d’art fashion show in an old disused train station in the city. The first session took place in Paris, last December. But an Italian repetition is welcome on the eve of the arrival of the collection in stores.

This fashion show, one of a kind (apart from haute couture), was imagined by Karl Lagerfeld in 2002 with the aim of paying tribute to the craftsmen and collaborators of the brand. However, there is no shortage of dream factories in Italy. In recent years, Chanel has acquired several: tannery, hosiery, footwear… the craftsmanship excellence of the Peninsula is at the heart of the label’s creative process. “This relationship with Italy does not date from today. With this country, we can develop a product, but also produce it. And it’s quite unique. Fashion depends on this ability to develop and deliver, because everything becomes possible in stores when the collections arrive on time,” explains Bruno Pavlovsky during the master class.

Meet at Stazione Leopolda

This Tuesday evening, guests, journalists, Italian customers in two-tone pumps (made by Roveda, a family business specializing in luxury women’s shoes and owned by Chanel since 2000) and house ambassadors, including Penelope Cruz, Caroline de Maigret and Angèle, flock to the Stazione Leopolda. The space is covered with white curtains and giant camellias, a nod to the brand’s emblematic flower, traditionally made by Lemarié, a French feather-maker and florist also in the bosom of the Chanel group. It obviously characterizes this Métiers d’art collection with echoes of craftsmanship, and at the same time very urban. This sophisticated wardrobe invites movement, starting with tweed jackets with sweatshirt sleeves and casual coats worn open. The craftsmanship is revealed through graffiti-style embroideries in colored beads by Lesage, or on Bermuda shorts sets in voluminous knit purple or hard blue. Even the accessories do not suggest taking a step back from refinement. Two-tone beige and black babies see the top of the heel adorned with large pearls, and the long leather gloves are worn with a mix of jewels. Finished ? Not quite. The parade ends with a musical performance orchestrated by an Italian group, followed by singer Angèle.

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